How It Works


The writing process is unique to every writer and every project.

So in order to give you some insight into how I complete your work, read on to unpack the typical project management process I use for web copywriting.

Note that this process is not always the same.

Step 1: Learning about your business to see if I can help.

Phone Call    

Our first 15 minute phone call should tell you whether or not we’re a fit. We’ll briefly chat business, budget, deadlines, and the pain your content will solve. If you’re anxious to know more what I do this is the time to ask.

Coffee Meetup (or Skype Call)

We’ll set a time to talk in depth around why you want to do this project and what needs to be delivered.


If you’re not sure about what type of content you need, let’s schedule an optional paid session to discover your challenges and how a clear strategy can solve them.

Result: The feeling of a big weight lifted off of your shoulders.


Step 2: Developing your clear scope with a firm estimate.


You’ll receive a detailed scope along with an estimate outlining the next steps of the project. Once you approve the terms I will ask you to pay a 50% deposit to put your project on my calendar (usually within one to three weeks of payment).


Does your company already have a style guide, an existing design, other third party service providers, SEO keywords, and performance metrics of your current content? I need to know about them in order to roll them into your completed project.

Result: Your project initiation date and an estimate delivered to your inbox.

Step 3:  Creating your website copywriting project starts with research.

Creative Briefing

We’ll start with a 30 minute phone interview designed to ensure that I have a big-picture idea of what you want your project to say and how you want to say it. Here we’ll focus on your tone to make sure I start off with your unique voice in mind.

Research Your Business

I will get to work building a database of information that makes your content stronger. This is usually through a combination of a casual business SWOT analysis, finding out what customers are saying about you online, and using tools to generate keywords. This helps me write to your customer’s needs with focus.

Outline the Project

I’ll organize all of your research, interview notes, and guidelines into an outline. This will give you an idea of what I’ll be writing about and let you make any changes or suggestions before I start building the content.

Writing About You 

Once you’ve given me the go for tackling the rest of the project, I write your About page. Your About page is a critical component of human-focused copy and always the first part of my web copywriting projects. Once you approve of the About page I’ll continue writing while checking in as I go to ensure that we’re on track.

Result: An easy to read proof that’s on point, along with potential comments and questions that need to be addressed by you.

Step 4: Using your feedback to make the completed web copy document.


Once I’ve sent you the first proof, you’ll take time to make changes, answer questions, and address comments before sending it back to me. I will get to work on the revisions and send the document back to you.


When you’re happy with the final project, you’ll pay the remaining 50%.

Result: A raw content document that reflects exactly what you want to say, ready to be published to your website.

Step 5: Setting your content up to win.


You (or your developer) publishes the content to run live. Boom! If I’ve done my job right, you’ll see more qualified leads and sales within the first three to six months.

I like it. Let’s go!