Create and maintain attention-grabbing written content for your business. Walk through the process of planning and producing your 90-day editorial strategy.
The greatest marketing stories are told by those who have experienced them first hand. This content writing workshop is designed to bring out the storyteller in you.
It can be frustrating to stay on top of marketing when you’re running a business with competing priorities and a limited budget. The lessons in this workshop are based on my experience, including grabbing attention in the noisy world of advertising.
Grow your Brand with Content Marketing
Learn the ropes of newsletter writing, script techniques, and content writing for websites in one jam-packed day that gives you hands-on experience and actionable takeaways.
Learning goals and objectives:
- Basic principles and tools of strategic editorial planning for content marketing.
- Decide how to select the ideal platform for your brand.
- Expand idea generation with examples of effective storytelling, tone and voice development.
- Practice improving headline structure, hooks, and writing for web.
- Leave with a digital copy of your 90-day content marketing planner.
How to Create a Content Marketing Strategy
Gain new skills to increase awareness of your brand online through delivery of effective and engaging storytelling methods tailored to your specific product or service. You will use these new skills in planning content that targets your niche audience.
Skills in content strategy are useful for: Business Owners; Marketers; Sales Representatives; Writers, Social Media Managers; and other individuals looking to gain an edge in branding.
The workshop will empower you to create your own strategy and direct potential collaborators to yield better results.
This full-day workshop will include specific points on how to create a content strategy that keeps business owners on top of marketing plans. I will instruct you in both the general principles and essential steps of planning and delivering content in a digital format.
The workshop activities and handouts will guide you through the process of planning out a 90 day strategy of your own. I will give examples of effective digital content and will include the use of visual materials to enhance learning and interaction.
Workshop content, activities, and handouts are designed to prepare you to strategize and focus your content over 90 days. Completion of worksheets during the workshop creates an interactive environment, and gives you a head start on the power of collaboration in content writing.
Cost of One-Day Content Writing Workshop
$350.00 per person, 10 participant minimum
Your feedback is important to me and I will do my best to go at a speed that is accessible to you.
All workshops subject to GST and PST (if applicable).
Call Amy in Saskatoon Canada at 306-241-3462, or email me for a quote.