Using words to move people to action.
What do copywriters like me write?
My copywriting style combines script writing experience with technical usability training to create human-focused copy that engages people to act. I don’t write for machines, or algorithms like a typical SEO copywriting service does. Using a mix of data-driven research, award-winning expertise and gut instinct I start conversations with very specific audience members to deliver:
- Website copy
- Social Media Ads
- Emails & Newsletters
- White Papers & Reports
- Blog posts & Articles
After reading through my website you may think that I have a specific style that can be applied to your project. However I am constantly adapting my writing voice, style, and tone to who I am writing as (you, the client) and who I am speaking to (your customer). I will ask you many questions and research your existing marketing to immerse myself in your voice before putting anything in writing.
Technology will always be rapidly changing, but talking to people in a relatable way and telling them exactly what they need to hear is a skill that has taken me years to perfect. In my opinion that’s what being a professional copywriter is about.
What is copywriting?
Let’s get clear on the definition.
How do I answer the question ‘what does a copywriter do’?
When people ask me what I do, I get three standard responses to the phrase, “I’m a copywriter.”
- A blank stare.
- A discussion about copyright law.
- “Oh yeah, SEO Copywriting!”
To me copywriting is none of the above.
So, what is copywriting?
The truth is that there are many different types of professional copywriters in the world. Usually those who choose a specialized field are more focused in what they deliver (i.e. web copy, advertising, SEO, conversion-focused, etc.).
What does a copywriter do?
Ironically copywriters aren’t great at explaining their roles because there is such a variety of specializations within the field.
At the core of my professional ability I use words to move people to action. Usually the focus is to sell, or to grow awareness, or to inform. The end result is always focused on what my client wants people to do with their message, but I need to give those people a reason to do it first.
Of the time spent on each project, only a fraction of that is on writing. The other parts of the equation are:
- planning and implementing,
- project management,
Here in my home province of Saskatchewan many agencies offer broad-based copywriting services. They manage campaigns in print, broadcast, public relations, technical writing, digital content and anything else they can to make as much as they can from as many businesses as they can. This is very different from large centres where every professional is hyper-specialized because the job market is so competitive.