Social Media Breakfast Saskatoon (SMByxe) #1

8:30 am – 10:30 am, Friday, April 7, 2017

Saskatoon Farmer’s Market

Welcome to the first meeting of the Saskatoon chapter of Social Media Breakfast (@smbyxe). You are part of the founding group of SMByxe, where social media pros and beginners meet to discuss effective practices, past experiences and new techniques. This nurtures social media in our community and enhances our existing networks.

The purpose of SMByxe1 is to introduce you to the concept, launch our community with a friendly networking session, and give you an interesting panel from non-profit leaders on engaging online audiences. If you are new to social media please feel free to come and ask questions. We would be more than happy to share any information that we have.

A breakfast of muffins and coffee/tea will be available to attendees.

Looking forward to seeing you there!

SMByxe Engagement is Hard Work

Social Media Breakfast Saskatoon (SMByxe) is pleased to announce our commencing meeting with the topic:  Engagement is Hard Work.

You have a story, but to achieve results you must engage with your community. Whether you run a business or a non-profit public – community support matters.

Join us as our morning moderator, Jodi Kozan of Hope Restored Canada, chats with Karen Robson of The Princess Shop, Lindsay Sanderson of Habitat for Humanity Saskatoon, Brady Figley of Big Brothers Big Sisters, and Erica England of United Way Saskatoon about engaging their communities online.  Learn how they are developing connections with their audience while providing an online community strengthened by strategic social media initiatives.

The Saskatoon Farmer’s Market has graciously offered to host #SMByxe1.

If you’re not able to attend, follow and join in on the discussion on Twitter @SMByxe via #SMByxe1.


About the Event

When:  Friday, April 7th, 8:30 to 10:30 a.m.

Where: Saskatoon Farmer’s Market, 414 Avenue B S, Saskatoon, SK S7M 1M8

Cost:      Suggested donation is $10. Registration is by donation and all proceeds go back to local charity.

Parking: The Farmer’s Market has a parking lot and there is additional street parking.





Big Brothers Big Sisters wants to do more than recruit more mentors. Instead they want to create a community of engaged volunteers who eventually become long-term assets and ambassadors for the organization.

Twitter:                @bbbssaskatoon

Brady Figley
– Marketing and Recruitment Coordinator of BBBS
Brady Figley has been the marketing and recruitment coordinator for Big Brothers Big Sisters of Saskatoon since early 2016. Before working in the human services sector, he spent almost 7 years studying at multiple universities, obtaining degrees in both Sociology and International Commerce. Exploring different cultures is his biggest passion and has led him to visiting over 20 different countries including long term adventures through le Mode Francophone. He currently resides in Saskatoon where he proudly serves the communities greatest need through the Kinsmen Club of Saskatoon.



Communities benefit when young women have more self-esteem, confidence, and drive. The Princess Shop Mentorship and Female Youth Development Inc. provides young women graduating from high school with a graduation dress, accessories, and services donated by the Saskatchewan community. They also offer mentorship – The Fairy Godmother Program, as well as a scholarship and work placement program – The Next Chapter Program.





Karen Robson

– Executive Director of The Princess Shop

– Entrepreneur and owner of KR Jewelry

– Board Member of Recess Guardians

Karen joined the team in 2012 as Director of Operations before becoming Executive Director in 2013. She completed her Bachelor of Commerce degree in Marketing with Honours and Distinction, at the Edwards School of Business in December 2012. During the 2011-2012 academic year, Karen conducted research concerning volunteerism and the nonprofit sector in completion of the Bachelor of Commerce Honours program. Her research examined the impact of relationship-building efforts on volunteers in terms of commitment.

Having been a committed volunteer herself, Karen’s passion for the nonprofit sector and volunteerism, creativity, and ability to encourage the volunteer team ensures that The Princess Shop will continue its momentum and growth.



Habitat for Humanity helps low income working Saskatoon families achieve the dream of affordable home-ownership by providing a hand up, not a hand out. Homes are purchased by partner families with interest-free mortgages and payments are adjusted to 25% of monthly income to ensure that homes are affordable. Before a family is placed they must complete 500 volunteer hours in ‘sweat equity’ in place of a monetary down payment.

Facebook: and



Lindsay Sanderson

– Marketer and Communications at Habitat for Humanity

– Entrepreneur and owner of Simply Babywearing

– Community Manager of several niche Facebook parenting groups

Lindsay is passionate about building communities and sparking conversation online as the community manager of many Facebook pages and groups. She has worked hard to create spaces that deliver relevant, interesting and engaging content to niche groups. At Habitat she has created a highly engaged audience of ReStore shoppers which has increased sales and improved customer experience.

Lindsay is the Marketing and Communication manager for Habitat for Humanity Saskatoon as well as owner and operater of her own small business – Simply Babywearing. She is a graduate of the University of Saskatchewan, Edwards School of Business. Lindsay’s varied career includes automotive mechanic, trailer and fitness marketer, educator and now non-profit communicator.



United Way of Saskatoon and Area works with community partners to create opportunities for a better life for everyone. They improve lives and build community by engaging individuals and mobilizing collective action. Because it takes a whole community coming together to change social conditions, United Way of Saskatoon and Area builds partnerships that mobilize communities, agencies, funders and other sectors to achieve shared goals.

Twitter:                @UnitedWayStoon




Erica England

– Mom to two adorable babes

– Associate Director, Marketing & Communications at United Way Saskatoon

For 12 years Erica has led United Way’s strategic marketing, communications and stakeholder engagement efforts. Under her leadership United Way’s MarCom department provides a wide-range of expertise and support to the organization while ensuring a cross-functional approach in achieving United Way’s organizational mission. Erica enjoys travelling, camping and exploring our city with her family, watching her kids play hockey, and binge-watching Netflix.


Moderator:   Jodi Kozan

– Founding Chair, Hope Restored Canada

Hope Restored exists to create a world where humanity is renewed and restored in healthy relationships, eradicating sexual exploitation and trafficking through the H.O.P.E. Model: Holistic Restoration, Outreach, Partnership and Education.

Jodi is a founding director alongside a board of directors, team and volunteers comprised of men and women who care deeply about the restoration and empowerment of all people. She was at the helm of Women’s Journey of Faith for 16 years prior to developing Hope Restored Canada. Get to know Jodi better on Hope for the Sold’s blog.





Saskatoon Farmer's Market Logo for SMBYXEVenue Sponsor:  Saskatoon Farmer’s Market

Members of the Saskatoon Farmers’ Market “Make It, Bake It, or Grow It and Sell It”, offering only what they produce.  This ensures high quality products and allows consumers direct, personal contact with producers.  Founded in 1975, the Market is a member-owned, non-profit cooperative, providing residents and visitors the best in local agricultural products, baking, prepared foods and crafts. The Market is available for special event rentals, such as weddings.

Twitter:                @stoonfarmersmkt



Riverbend Plantation Logo for SMBYXEBreakfast Sponsor: Riverbend Plantation Market Café

Riverbend Plantation Café is a member of the Saskatoon Farmers’ Market where they offer light breakfasts and lunches including a wide selection of hot and cold sandwiches, homemade soups and salads. They specialize in cakes, cheesecakes, pies, tarts, and muffins. Riverbend caters office lunches, weddings, and other celebrations throughout the year. Ask to see their menu. Come down to the Farmer’s Market on Saturday mornings for Riverbend’s famous Cinnamon Buns. They’re open 6 days a week (closed Mondays).



SoundLounge T.Bone Logo for SMBYXEAudio Sponsor: Soundlounge by t.Bone

Sound Lounge by tBone is a recording studio specializing in audio for marketing and broadcast. Recently they’ve created an additional wing to the business – the Audio Time Capsule, recording your loved one in an interview style conversation, removing the interviewer’s questions, creating a personalized soundtrack, and then giving you the life story and lessons of your Mom or Dad to cherish forever. Samples available online at



start_fresh_media_logo for SMBYXEAdministration Sponsor: Start Fresh Media is a social media consultancy dedicated to helping clients profit from their social platforms. They spend time dissipating the “smoke & mirrors” aspect that permeates the industry with their core value: “connection is currency”. The Start Fresh model allows flexibility to compete with a wide variety of firms, both nationally and internationally. They bring the coffee or tea.  Algorithms don’t have pulses – humans do.  Start Fresh today!

Twitter:                @startfreshhere




Charity:  Draw

To commence the first SMByxe event we will make a draw at the end of the breakfast with all of the proceeds from registration going to one of the non-profit charities participating in the panel.

In the future all proceeds will go to a new local non-profit organization every month.

Have questions about Social Media Breakfast Saskatoon? Contact me.

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