SASKATOON, SASKATCHEWAN–Social Media Breakfast Saskatoon (SMByxe) is pleased to announce the September 2017 Topic:

Rebranding in the Digital Age

As your company grows, it will need a new skin, proposition and values. It’s an inevitable process that most businesses eventually have to work through. But what are the steps in establishing a brand for the digital age? What comes first: appealing to social media audiences, or taking a broad view of both offline and online activities? A complete overhaul in appearance may mean making changes to your overall marketing strategy… so rebranding a business is like rebuilding a house from the ground up.

This year, The Marketing Den rebranded themselves as lmno. and they’ve agreed to give the SMByxe community an inside look at their process from start to finish. Whether you’re new to marketing your business online, or have used digital marketing for years you’ll learn the challenge of implementing a new brand from a company that has been there. Speakers from lmno. will talk about rebranding in the digital age, followed by a Q&A period.

A light breakfast will be available to attendees courtesy of our generous sponsor, Dusty Plains Coffee.

Seating is limited. Please RSVP at Eventbrite.

If you’re not able to attend, follow and join in on the discussion on Twitter @SMByxe via #SMByxe5.



What: Rebranding in the Digital Age

When: Friday, September 22, 8:30 to 10:30 a.m.

Where: Saskatoon Farmer’s Market, 120 Sonnenschein Way, Saskatoon, SK

Registration: Eventbrite.ca SMByxe5

Cost: Registration is $10 and all proceeds go back to local charity.

Parking: There is a pay lot and street parking is free until 9 am.





“It only took Liana a couple of culture-shocked weeks to drop her T’rona accent, but she still refuses to call her hoodie by its real name—bunnyhug. Back in her home province, she amassed over 10 years of digital and social marketing, account management, and design expertise, working closely with global and national brands such as BlackBerry Ltd, Manulife Financial, Sun Life Financial and AT&T. Where Liana shines, though, is in her ability to develop digital and social media strategies and solutions that kick major butt. She’s also a great mentor to her fellow LMNOers through lunch-&-learns on all things digital.”




“Some people collect stamps, Garnet collects ideas. A highly respected creative director in the Canadian advertising industry, he’s able to sculpt an unformed thought into a masterpiece. He left Vancouver and brought his natural talent, enviable experience, and unmistakable charisma to LMNO in 2014. Having previously worked with clients such as BC Hydro, Bell, The Gap, TELUS, and McDonald’s, Garnet adds to all he touches, catapulting each piece of work to its greatest potential, settling for nothing less than innovation. He’s won numerous national and international awards, has worked at several renowned agencies, including BBDO, Ogilvy & Mather, and Cossette Communications, and is also the founder of The Museum of Pop Culture.”




“Bronwyn doesn’t care about spoilers, because how the story ends isn’t as important to her as how the story gets to the ending. And that’s probably why (after a circuitous route through copy-writing and social media coordination) she was drawn to content strategy.
She stays on top of emerging trends ins social media and monitors metrics and analytics (some would say obsessively) in order to help clients find the perfect blend of messaging, medium, and audience. You can find her on Twitter at @OhHeyItsBronwyn, where she shares her endless search for the best French toast in Saskatoon.”


Venue Sponsor: Saskatoon Farmer’s Market

Saskatoon Farmer's Market Logo for SMBYXE

Members of the Saskatoon Farmers’ Market “Make It, Bake It, or Grow It and Sell It”, offering only what they produce. This ensures high quality products and allows consumers direct, personal contact with producers. Founded in 1975, the Market is a member-owned, non-profit cooperative, providing residents and visitors the best in local agricultural products, baking, prepared foods and crafts. The Market is available for special event rentals, such as weddings.

Twitter: @stoonfarmersmkt

Facebook: www.facebook.com/stoonfarmersmkt

Website: www.saskatoonfarmersmarket.com

Breakfast Sponsor: Dusty Plains Coffee

Photo via Shifting Roots.

Dusty Plains Coffee is a brand new coffee company that brings cold coffee options to the Saskatoon area. With a main focus on bottled products, Dusty Plains’ goal is to meet your cold brew needs no matter where you are or when you need it. Dusty Plains also does ready-to-drink options for markets, tastings, or any catered event. Check them out online at www.Dustyplainscoffee.com for online orders, catering inquiries or any other special requests.

Facebook: facebook.com/dustyplainscoffee

Website: www.dustyplainscoffee.com

Insta: @dustyplainscoffee

Audio Sponsor: Soundlounge by t.Bone

SoundLounge T.Bone Logo for SMBYXE

Sound Lounge by tBone is a recording studio specializing in audio for marketing and broadcast. Recently they’ve created an additional wing to the business – the Audio Time Capsule, recording your loved one in an interview style conversation, removing the interviewer’s questions, creating a personalized soundtrack, and then giving you the life story and lessons of your Mom or Dad to cherish forever. Samples available online at AudioTimeCapsule.ca.

Facebook: www.facebook.com/pages/Sound-Lounge-by-tBone/618796971469453

Website: www.thesoundlounge.ca


SMB proceeds go to a new local non-profit organization every month. Get in touch with Amy to add your favourite charity to the growing list of beneficiaries.


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Have questions about Social Media Breakfast Saskatoon?


Amy Rederburg



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